How to Choose the Right Exhibition for Your Business

Research is key when choosing the right exhibition for you. You need to know the types of visitors and exhibitors for each show as well as many other factors before you make your decision.

Consider these key elements when choosing which trade show is best.

Why Are You Exhibiting?

Think about the goals and objectives that you are trying to achieve by exhibiting at a trade show before you begin choosing a specific event. Clarify these and write them down. Highlight which ones of these are most key and only choose a trade show that can directly and tangibly help towards these goals.

Where Is Your Customer?

Showing at one of the biggest and most well-known trade shows in the world sounds great. But what if your niche and super-specific customer doesn’t happen to turn up? When you narrow down why you’re attending an exhibition, you also need to clarify who you’re trying to target. Then, research where your customers will be. If they don’t go to the most well-known shows, where do they go? Would this be a better choice?

Consider Budget

Unfortunately, budging is just another part of your business. A pretty large part. Narrow down your exhibition budget early to make sure you don’t get carried away, purchasing an expensive stand at a big exhibition and leaving yourself in trouble with too small of a budget to create the best space.

This will require lots of research and you need to include everything that comes with exhibiting, including but limited to:

• Exhibition stand and registration fees

• Graphics and pop up stands

• Exhibition furniture & flooring

• Travel

• Staff

• Marketing

• Expenses

Questions to Ask Yourself Before Choosing Where to Exhibit

• What are we trying to achieve?

• Who are we trying to target? Will they be there?

• Can we get the ROI that we need as a business?

• Where are our direct competitors exhibiting?

• How much can we afford to spend?

Why You Should Exhibit at A Trade Show

There are so many reasons why exhibiting at a UK trade show could be beneficial for your business. Here are just a few. Check out our blog on why to exhibit for more in-depth details.

• Keep an eye on competitors

• Launch new products

• Establish your brand within the market

• Network!

From fashion and beauty to baby and even pet trade shows, ExpoCart’s exhibition calendar lists all the UK trade shows to help you decide which one will be right for you. Filter through industry and dates to find a range of options. View the ExpoCart Gallery to see past shows for inspiration on pop up stands and modular exhibition stands too!

Whether you need audio visual hire for speakers and PA systems, furniture hire or simple promotional flags for your exhibition stands, ExpoCart can help create the best space to make the most of your trade show investment.