Here are some of our top tips to get chatting at your exhibition stand.
Use Your Tech
There is plenty of tech available now to make your exhibition stand more interesting. Entice people over to your space with the help of touch screen hire or even giant iTab hire and make sure they’re engaged from the start by showing them something too interesting not to talk about! ExpoCart can help with tech hire for all UK tradeshows.
Never Ask a Question That Could Be Answered, “No”
If the first thing you ask someone renders an answer of, “no”, you’ve run into a dead-end immediately. Try to always ask open-ended questions so that even if they don’t seem directly interested, you might still be able to pull them in.
Make Use of Your Space
From promotional flags to hanging displays, the best way to achieve successful event lead generation at an event is to catch people’s attention and fast. Make the best use of your space by drawing people over from across the room with bright, eye-catching and intriguing banners.
Talk to Them About Them
If you talk to a stranger instantly about your business or product, there’s a big chance you’ll lose their attention pretty quickly. Talk to them first about them and their business (even their day!) and make them like you. Then make them like your product.
Top Conversation StartersUse our top tips to get people’s attention and start chatting and if you’re not sure about an opening line? Try one of these.
- What’s your business?
- What brought you here today?
- Can you guess what our business does?
- How do you think the show is compared to last year?
- Fancy having a go on this? (Instant product demo)
- Are you dealing with [the problem your business solves] at the office?
- What’s the best thing you’ve seen here today?
- What do you know about [your business area]?
- Fancy a freebie?
A great conversation starter could set you up for a fantastic sales pitch or product demo and even lead to a conversion. Make sure you and your team are ready to get talking when it comes to exhibition day.