Top Tip 1: Be small but mighty!Small stands can still pack a huge punch, and can actually achieve this better than larger stands sometimes! On larger stands your equipment range will be diluted by empty space, and you’d have to have fantastic graphics walls to unite the whole stand, on smaller stands you’ll have less available space but your stand can’t help but unite together. To make sure this happens, though, you should brand almost every single surface. Opt for shell scheme graphics, rather than pop ups and roller banners to save floor space, lay exhibition carpet in your company colours, even brand the shell scheme fascia with your company logo.
Top Tip 2: Carefully consider your purposeSmall stands won’t allow you any space for unnecessary equipment hired to serve a purpose you don’t actually require. Think carefully about what your company wants to achieve at the exhibition and only hire hire furniture to fulfill those ends.
Meeting customers and contacts:If your company is attending the exhibition to sit down with customers or industry contacts then go for bar height furniture; bar tables are around 20cm slimmer than bistro tables. Rule out lounge furniture entirely, but if you do opt for standard height tables and chairs then keep chairs to the strict minimum required, or opt for stackable chairs which can be stored away easily when not in use.
Selling products:If you have large quantities of stock to shift at the exhibition then consider how much storage you’ll need. A glass cabinet with storage allows you to display your products and also store a quantity away out of sight. If you need larger storage options then hire a lockable counter, many of which have shelves to organise your products and allow tabletop selling with your customers. Again, you can choose to brand these furniture items for the most consistent and undiluted stand.
Increasing brand awareness:Printed flags are a great way to draw attention to your stand and display your logo on a large scale, as well as taking up minimal floor space. If you have literature to distribute then hire a tall, slim literature stand rather than an extra table to make the most of the full height of pockets a zig-zag literature stand offers.
Demonstrations:If you have video demonstrations to display then opt for a wall-mounted TV screen to save valuable floor space. If you’re doing live demonstrations then perform these on a countertop with your valuables stored away underneath rather than a table.
Top Tip 3: Make the most of passing tradeYour small stand won’t allow many visitors to be standing with you on your stand at once. Visitors might not wait around until there is space so make sure you grab their passing trade by leaving a stack of business cards or leaflets somewhere easily accessible, offering a bowl for them to drop their own business card in to or make use of a barcode scanner to quickly note their important details.
Following our top tips will help you make the most of every inch of your small shell scheme stand.