1. Is this my first exhibition?If you’re completely new to the exhibition world, and the words NEC, BDC and ExCeL mean nothing to you, then we’d advise you aim to test the waters with your first exhibition. Space only stands involve big-budgets, and if you’re not 100% certain that this method of marketing will serve your company well then don’t plump for a space only stand first time around. You may have attended exhibitions before as a visitor, but you’ll have a very different experience as an exhibitor, so this advice also stands if you’re an old-hand exhibition-goer but first time exhibitor.
2. How big is my budget?Stand builds often mean big budgets. Don’t be fooled by the lower price of a space only stand compared to a shell scheme when you come to purchase one from the event organiser, the cost of building your own stand walls will almost certainly be more than the cost of purchasing shell scheme walls with the event organiser. There are also methods to transform your shell scheme stand with a modular set such as the T3 system, creating a unique build that looks similar to a stand build for a space only stand but at a fraction of the price.
3. What is my purpose at the exhibition?If the exhibition is intended to be a well marketed, attention-grabbing product launch, or you have uber-important, influential investors or customers to meet then a stand build exhibition can be a memorable point of contact. Specially designed to fit your needs uniquely and fully branded, stand builds are often the most eye-catching stands at exhibitions and can round out your purpose and style well. There are many ways to brand a shell scheme stand, but if your purpose at the exhibition requires a unique design or the wow-factor then a stand build may be the best option for you.
4. Am I going to other shows in the near future?While a stand build may be the priciest option for your next exhibition, when you consider the five other exhibitions you’re attending this year the picture changes. Many stand builders, including those we work with, offer a purchase price for the stand they’ll design and build for you. You can often opt to have this stored and re-built for you at a number of future exhibitions (provided they’re in the same country, and your stands are similar sizes), which may work out to be a cost effective solution and the best of both worlds in the long run.
We’re able to help with both space only and shell scheme stands, so do get in contact if you have any requirements about stand design for your upcoming exhibition.