Quick tips on how to design an effective banner

With the right design and style for your pop up banner, you can positively affect your campaign and ROI. Your banner design can have a positive effect both during larger exhibition shows and advertising outdoor.

Here, we will look at our quick top tips that can help you nail the design of your banner.

Position of your company logo

The position of the logo on your banner is a crucial element. This is because your company logo, firstly needs to be clearly visible and high resolution in quality. The most places to place your company logo is either at the top or in the middle of the banner as these are immediately the first places that will catch the eyes of your visitors.

The most important aspect is that it’s visually dominant but not as dominant as the call to action or main selling points.

Keep it simple - value proposition and call to actions

Another important tip is brevity and simplicity. The value proposition is key to showcasing the unique selling points and benefits of your products or services and we recommend offering a discount or introductory offer especially at events and exhibitions to entice visitors to your stand.

The call to actions, for example, Get Started, Learn More Today, Contact Us, Watch Now and they should be clear and focal point of the banner design.

The importance of colours and images

Keep the colours and images simple but make a visual impact with them. Visitors will only have a few seconds to quickly glance at your banner so make sure the visuals are bold and clear but most importantly make them want to learn more and ask you questions.

Ensure your company colours are consistent and use images and photography to bring your banner to life.

If you're looking for equipment for your next stand, ExpoCart offers both fabric banners and exhibition furniture to hire.