Our Guide on Step & Repeat Banners for Press Backdrops

What Is a Step and Repeat Banner?

A step and repeat banner is also known as a press wall or media backdrop and comes in the form of a fabric display stand, which is positioned at your event or venue for the purpose of capturing images with a consistent and branded backdrop.

You might have also heard a step and repeat banner referred to as a media wall, a logo wall, a pressboard, sponsor board or even an interview photo wall. Each is one and the same and is used for this consistent photography at an event.

Top Tips to Create the Best Step & Repeat Banner

Choose Matte Not Glossy

It’s always important to have the right fabric to ensure that your images don’t have glare. At ExpoCart, we’ve taken care of that for you.

Keep the Design Simple

Unless you need more images for another reason that links to your event, keep your design simple and choose a repeat of your brand logo for maximum impact.

Choose Logo Size Carefully

Make sure your logos are big enough to be seen on a zoomed-out image but not so big that once a person is in front of them you can only see a couple of letters. You want your logo to surround the person being photographed. If you know you will be photographing one person at a time, a smaller logo works well. For large group images, a bigger logo works because the image will be taken from further away.

Give the Photographer Room

Once you’ve designed the best step and repeat stand for your event, make sure you can position it in the right place to give the photographer plenty of room for the best shot with as much backdrop visible as possible.

How Do I Know Which Size Step and Repeat Banner to Choose?

There are several things to consider when choosing the right step and repeat pop up stand for your event.

• How will you transport it? – Think about size and weight and how you plan to transport your stand to and from the venue.

• What is it being used for? How do you imagine people posing in front of it? Will they be in big groups? Will they be using props, such as Instagram selfie frames?

• What do you want on it? Will it be repeated logos? Or will it need to be more complex?

Using Design Software to Create a Professional Step and Repeat Banner

You can create your own professional step and repeat design using software such as Adobe Photoshop and Illustrator. Here, a simple tutorial takes you through using Photoshop software to create a pattern for your step and repeat that gives you that professional press wall finish.

Benefits of Using a Step & Repeat Banner

There are lots of benefits of using a step and repeat banner at an event or function. Here are just a few:

• Cost-effective, yet professional finish

• Makes sure all photography is branded

• Reusable if designed simply with your logo

• Versatile for use at events, exhibitions, conferences, product launches

• Makes your brand stand out trade shows

Types of Printed Displays to Use

At ExpoCart, we have a wide range of pop up stand options that work perfectly as a media wall. Our larger pop up stands can be designed to create enough room for large group photos and you can choose from straight or curved options depending on the effect you want to create. We also have a range of different sizes in banner stands if you need an option to fit a specific space.

If you know you need a step and repeat banner for your next event and need a little extra support on how to create the best finished result for you, get in touch with the ExpoCart team and we can help with any query you may have.