A printed display is an eye-catching, versatile purchase option you can use at your upcoming exhibition and also display in your office, at conferences and future exhibitions too.
There are many different printed displays for you to choose from, each of which can serve a different purpose on your stand. Equally as effective used on a shell scheme stand or a space only, check out our list of the top 5 printed displays below to help you brand up and stand out.
1. Roller banners
You’ll see in-numerous roller banners at every single exhibition you attend (we’ll eat our hat if you ever go to an exhibition and see no roller banners!). You can use a roller banner for the purpose of simple brand awareness, but they also have a big enough surface area to display individual products and services. This versatility, as well as their light weight and small size when disassembled make them a best seller in the exhibition world. They’re assembled in a matter of seconds, without any tools and larger versions can be used to cover whole exhibition walls.
Flags have one simple purpose in life; to increase your brand awareness, and they do it perfectly. Taking up the smallest floor space of all printed display options they’re also arguably the most noticeable. Brand your flag with bold colours and logos and your exhibition stand will be grabbing attention even from several stands away. Branded flags are tall, fun and great for use indoors or out! Less corporate than a roller banner you may want to opt for flags at your stand if your company aims for a young and energetic feel.
3. Branded Counters
Branded counters in all shapes and sizes are a great idea. At an exhibition the success of your company in those few days is confined to just a handful of square feet. As such, you need to utilise every inch of your stand and make sure it works hard for you. Branded furniture is vital for this purpose, bombard visitors with your consistent branding and you’ll be far more likely to stick in their mind – they’ll remember having conversations while stood or sat with you over your branded counter, plus counters give your company reps a perfect place to give presentations, hand out freebies and spark up business relations. A rep behind a counter entices visitors to physically step onto your stand to speak to you, whereas if your rep catches visitors at the edge of your space they might never step foot into the stand your meticulously designed.
4. Branded Tablecloths
Another great way to ensure your brand message is consistent and effective is to purchase a table cloth branded with your company logo and even a pantone-matched company colour. This is a good option if your budget is low and you plan to have little more than a table on your stand. Tablecloths also allow you to store all your bags, coats and so on under the table, saving you space on the rest of your stand.
5. Pop Ups
A pop up display is a good way to cover any bare shell scheme walls, or create walls if your space only stand has none – giving a completely seamless finish hard to achieve with shell scheme printing. You can use curved pop ups to fill empty spaces on your stand, plus these can also be supplied with lights to illuminate your branding and draw attention to your artwork. Pop up displays are a great cost effective way to achieve a sleek wall of branding.
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CEO & Co-founder
Ryan is the CEO at ExpoCart - the one stop shop marketplace for products and services for exhibitions and events. ExpoCart is here to make exhibiting easier, more affordable and hassle free all in one convenient place.
He is passionate about operations, sales management, digital marketing and event management.